/ by Emi Day

Armed with a greater understanding for human inclination to embody emotion with physical metaphor and the ability of physical things to affect human perception and emotion, designers could take on the challenge of cognitive ergonomics.

Imagine using embodied cognition principles to transform education, shifting the focus from static reading, writing, and reciting to movement and simulation.

— Seth Snyder, http://johnnyholland.org/2011/03/how-your-coffee-mug-controls-your-feelings-what-you-can-do-about-it/